Need suggestions to enhance the app optimization of my company

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    I am the marketing head of a company that deals with an online supply of skin care products. The company is working successfully in the industry for 10 years. It is working through mobile application. However to enhance the audience communication, I want to know about the optimization techniques or whether I should hire an app store Optimization Company for this purpose. I am looking for expert advices. Therefore, if anyone here has experience in this domain the guide me so that I can take the best decision for my company.

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